Every fashionista knows her tops and dresses, coats and pants, sweaters, skirts, underwear and shoes. They know which designer added fake fur for the following season, who played with brave color mixing and who had the models on the catwalk wear hats with everything. A true fashionista can recognize who designed each of the red carpet dresses and can tell a splurge from a steal at a glance.
Couture fashion is about much more than just fabrics and cuts, though. If you take a look at designer boutiques, you’ll find accessories upon accessories, from purses and belts through head bands, all the way to home accents like throw pillows, sheets and plates. Every designer knows that clothes are hard to sell, especially those with very high price stickers and little usefulness, so they branch out wherever they can, even adding their own knives, pita bread or seasonings to their offer.
One may think a fashion designer with a line of towels is a sellout, and that we only pay for a brand name on the duvet cover or a perfume bottle, but we pay for more than that. If somebody can’t afford a dress for several thousand dollars, getting a set of sheets at a few hundred makes them feel special; eating simple dinner off of fancy designer plates makes it more special; and wrapping a scarf with a recognizable design can be uplifting and more magical than wearing a knockoff. Do the designers make money off of every smallest thing they put their name on? Yes. Could we buy those items at half the price if they lacked that name? Again, yes. But then we wouldn’t have that notion of luxury, being special and just a bit more important.